They have done it again. And this time it deserves a ‘hai hai’ (disapproval) post.
Rubios is (or in current state of disapproval I am, I should say ‘was’) my favorite place to eat inside price center for it is the place with nice vegetarian burritos complemented by great chips’n’salsa, which feels like a complete meal. The first time rubios disappointed me was an year back when they cut down upon the variety of vegetable they used to carry, inspite of those vegetables being popular in UCSD. They stopped keeping stri-fried peppers and onions, lettuce and corn. which were the items that always used to be in my burrito and I sincerely believed that burrito without them would be half as tasty.
But then what could I have done ):, in about a years time, the mere mortal I am, I got used the non-pepper-onion-lettuce-corn burrito. Whenever I had dinner at Price Center, I never used to think what should I eat – and rubios slowly caught up back gaining the top spot. The chips’n’salsa was the deal maker, acting as pseudo-papad and pseudo-chutney, infact I also started taking the jalapenos, which were like pseudo-achars. All this, with a peg of sprite at the end was in my opinion perfect for a price tag of $4.19. But today they did the unthinkable.
The first shock I got was when I had to pay $4.62 for ordering the ‘same’ meal. Thats like a whole f-o-u-r-t-y t-h-r-e-e cents more that it used to cost me. That like 10% raise in the price without any raise in my income. Thats like night light robbery. Thats like I dont have words to express it. Rubios again slipped my charts, but still hung on the first place owing to its huge lead, but the real shock I got was when the ‘same’ meal no longer remained the ‘same’ meal but now was a ‘different’ (read stripped-off-pseudo-papad-) meal. How would you feel when suddenly everything ‘same’ becomes ‘different’ Huh? How can rubios ever do this! Not to give your loyal customers the love of their meal. Thats even worst than chipotle not giving its UCSD customers the customary free drink. Comeon rubios, do you really want to loose of of you most loyal price-center-dinner customer?